Discuss about the Company Bulla Dairy Food- Lecture Notes

Question: Discuss about the Company Bulla Dairy Food. Answer: Introduction: The bulla dairy foods is the largest and most award winning dairy brand of Australia. The products manufactured are fresh and of the best quality, the company aims at becoming more customer concerned. The consumers decision making process of bulla dairy foods is very easy to understand and can be easily evaluated by the five stages of the consumers decision making process and further the company focus on selling the products that are of the customers satisfaction. The four factors of the consumers behavior the cultural, social, individual and the psychological impacts the decision making and to buy the product, bulla dairy have been very much in concern with its values and purpose and the quality it provides to its customers. The mashlaws hierarchy of needs theory explains the level of need and how and what level of need does the company satisfy. (Bulla, 2016) Consumers decision making process The consumers decision making process is a process used by the marketers to identify the decision making process of its consumer, the bulla dairy foods decision making process reflects the consumers wants and needs and produces food in concern of its consumers. There are five individual stages of consumers decision making process and these five stages also will help to take decision on buying the products of bulla dairy food. Problem recognition: this stage deals with exactly the needs of the consumers, recognizing the problems in the buying decision of the consumer from start to end for the brand of product of the bulla dairy food. Information search: this stage deals with searching the information related to the consumers desire and wants and gather more information about the product before buying. Evaluation of alternatives: this stage of the consumers decision making focus on several questions. Is it the right product or do I need a different product, based on the satisfaction of the consumer. Purchase: on this stage the consumer has decided on the information gathered what to purchase and from where. Post purchase satisfaction and dissatisfaction: it is a review stage for both the company and the consumer. The finish to the consumers journey, the satisfaction and dissatisfaction about the product. (Durmaz, Y, Rehyan, O, Mucahit, C, 2011) Four factors of consumers behavior to buy the Bulla dairy foods products The cultural factor: The bulla dairy foods examines the cultural needs to influence the consumers decision making, the company continues to spread happiness and joy the best and tasty bulla dairy products across Australia and is well loved by the true Aussie families. It follows the customers tradition and accordingly operates making the products. Bulla dairys social factor focus on the social groups and hoe the social group is relating to the wants of the customers and their buying patterns. The personal or individual factor as the age and life cycle stage, the occupation, the financial economic situations the life style has a very important affect on the consumers buying pattern and decision, the bulla focus on these and manufactures products for kids as well as adults. Motivation, perception, learning, attitude are the psychological factors and bulla dairy is always directed using these to its goals. Maslaws hierarchy of needs The bulla dairy foods satisfy the self actualization and esteem level of needs of maslaws hierarchy of needs. As the company is achievement, respect and recognition concerned, the company is focused on delivering the best high value products for its food, bulla dairy is a market leader in the foodservices channel. The company is proudly making dairy products in the country Australia since 1910. (Tanner, R, 2016) Conclusion The bulla dairy foods have been one of the best dairy manufactures of Australia and it is the largest and the oldest producers of the dairy products with the best quality. The consumers decision making process have helped the company to analyze the best of what the customer wants and needs and also analyzing the buying decision of the customers. (Bulla, 2016) The company has adapted change, it has become more customer concerned as now a days people prefer the healthy and fat free intake so with the latest technologies have come up with the sugar free and no artificial colour and additives in their products manufactured. The decision making process of the customers have helped to analyze the buying decision of the product and has proved to be very helpful. The company also has analyzed the four factors and their impacts and have become more focused in the manufacturing and utilization of resources. The bulla dairy proudly makes dairy products and is well loved in Australia. Reference Bulla, 2016, the bulla story, viewed on 31st December 2016, https://www.bulla.com.au/#/the-bulla-story Bulla, 2016, vision and purpose, viewed on 31st December 2016, https://www.bullafoodservice.com.au/our-story/vision-purpose Bulla, n.d., bulla history, viewed on 31st December 2016, https://www.bullafoodservice.com.au/our-story/bulla-history Durmaz, Y, Rehyan, O, Mucahit, C, 2011, the impact of culture factors on the consumer buying behavior examined through an impirical study, international journal of business and social science, vol. 2, no. 5, p.p n.d. Tanner, R, 2016, motivation- applying Maslows hierarchy of needs theory, viewed on 31st December 2016, https://managementisajourney.com/motivation-applying-maslows-hierarchy-of-needs-theory/